When do I use: ‘&’ ?

&

I was in Uttarakand recently, where I stumbled upon this rather clever sign (note the bullet holes!). And it made me start thinking about the symbol ‘&’, which is read as: ampersand.

In corporate India, the ampersand is commonly used in business emails. If you are writing formal communication, it is better to go with the full form: and. Try to avoid using ‘&’. It gives the message an informal feel.

However, this symbol does have a place in the business world. The ampersand is used in the titles of companies, think Tata & Sons, or Ernst & Young.

Of course, when you are SMSing and WhatsApping friends, it is absolutely fine to substitute ‘and’ with ‘&’. In informal communication, the rules of writing are relaxed and priority is giving to speed and convenience.

When you’re writing your next business email, check whether you are using the ampersand…